3 Automated Email Campaigns to Send Right Now to Boost Business
Feel like there are never enough hours in the day to connect with your clients or accomplish your marketing goals? Automated emails can generate targeted and timely touch points to connect you with your clients without you even being in front of your device.
Sources report email marketing has an average return on investment of $42 for every $1 spent which is a higher return than you can expect from any other form of marketing.
Here are three automated email campaign ideas that you should begin employing immediately in order to stay connected with your guests and drive more revenue in your salon.
First Time Visit
Send a First Time Visit follow-up email because first impressions are the longest lasting.
Studies show a repeat customer spends 67% more on a given purchase than a new customer does. It is important to make an effort to reach out and invite them back.
Consider asking newbies for a review or to complete a survey about their experience. Make them feel their first impression feedback will make an impact on your salon’s operations. This small gesture will make new guests feel appreciated while making you stand out as attentive and customer service-focused.
2. Cancellation Follow-up
When a client cancels but does not reschedule immediately or have a future appointment, it is important to send a Cancellation Follow-up email.
Be sure there is a distinct call to action – an easy, clear-cut way for them to rebook their services, such as a direct link to your online booking site.
Keep the email short and to the point. Focus on getting the client back in your business. Do not detract their focus from rebooking with information on products or business news.
3. Preparing for a Service Visit
Instructions or requests on Preparing for a Service Visit can put a client at ease as well as let them know you are excited to see them for their upcoming appointment.
Use this type of outreach to instruct the client on what to do before their appointment and what to expect when they arrive at your salon. This is especially helpful to inform guests of your salon’s particular COVID-19 policies.
For example, “On the day of your appointment please plan to arrive 15 minutes prior to your service in order to slip into your spa robe and complete our consultation form. Also, it’s important to come in with clean skin that’s free of moisturizers, oils, sunscreen, or sweat.”
Now that you have your campaign ideas, it’s time to set them up! Keep in mind that to run successful email campaigns, you should have spam filter friendly subject lines, create targeted content that resonates with your audience, include interesting links and calls to action, and be sure to test, proofread and then proofread again all emails.
(Pro tip: Inspire Enhanced, Enhanced+ and Advanced users can easily set this up in the Marketing Suite by going to Marketing > Marketing Email > Automated Campaigns.)
Happy setting-and-forgetting!
About the Author
Tonya Moran has been making significant contributions to Inspire for more than 15 years. She is an expert at organization and time management! Currently Vice President of Education, Tonya also has been involved for several years instructing and counseling in private schools and colleges.
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