Answering the 5 W’s: Understanding How Clients Choose a Salon or Spa

The way customers choose their next salon or spa is much different than it was a few years ago. Here are the 5 points to considering when attracting new clients.

Best Valentine’s Day 2021 Promos to Boost Revenue at Your Salon or Spa

You know what’s sweeter than candy? Growth. Here a 4 ways to make it happen this Valentine’s Day.

Marketing, Client Experience, BusinessDiana MasonJanuary 29, 2021salon marketing, salon promotions, valentines day

4 Simple Steps to Slay Your Salon's 2021 Marketing Plan

If you make a plan now for the rest of the year, your marketing and event planning will be a total cakewalk.

BusinessDiana MasonJanuary 19, 2021

Technology Day 2021: 7 Ways Our Daily Tasks Have Evolved from Then to Now

Software has come along way over the past couple decades! Here are how seven of our favorite daily tasks have evolved from then to now.

BusinessDiana MasonJanuary 6, 2021

4 New Salon Practices to Carry Into 2021

From implementing new salon safety standards to increasing client communication, the changes we have made this year will ultimately benefit us moving forward.

Marketing, Client Experience, BusinessDiana MasonDecember 31, 2020salon marketing, salon promotions

3 Ways to Market Your eGift Cards to Last-Minute Shoppers

With more than 35% of shoppers waiting until Christmas Eve to finish their shopping, an eGift to your salon or spa is the perfect timely solution.

4 Targeted Emails to Give Your Click-Through Rate a 50% Boost

Targeted emails have been shown to have a 50% higher click-through rate (CTR) from the email to the links within. More clicks mean more engagement with your clients which means — you guessed it — more sales.

4 Automated Emails to Make Clients Think You’re Going the Extra Mile

With the help of specially targeted automated emails, you can deliver information to your guests that will have them wondering, “How do they have the time in the day to email everyone like this?”