3 Ways to Market Your eGift Cards to Last-Minute Shoppers
It’s officially crunch time for holiday shopping as procrastinating gift-seekers begin scrambling to find the perfect last-minute present.
Enter: Your eGift cards.
With more than 35% of shoppers waiting until Christmas Eve to finish their shopping, an eGift to your salon or spa is the perfect, timely solution.
So how do you make yourself stand out in front of the panicked Amazon shoppers? Here are three angles to highlight on your website, in emails, and on social media to sell your eGifts as the hero item in the days leading up to Christmas.
1. Instant Delivery
With a record number of people shopping online for the holidays due to the COVID-19, delivery services are being overwhelmed. Widespread delays mean a significant amount of presents won’t make it under the tree.
The biggest perk of your eGift is that buyers don’t have to anxiously stalk a tracking number hoping it will show up in time. Use your marketing to emphasize the perk of “same-MINUTE delivery” to drive home the benefit of your eGift’s instant delivery to their recipient. (There’s always that frantic Christmas morning shopper.)
Tip: Inspire clients can easily offer customized eGifts on their website or via the Inspire Web.
2. Support Local
The pandemic has had a tremendous impact on so many small businesses this year, with nearly 39% reporting that revenue declined in the second week of December, versus the prior week.
And though many shoppers may have rushed out on Small Business Saturday to pick up local gifts last month, the support doesn’t have to end there.
Your eGift is the perfect present for the last-minute conscious consumer who would prefer to give back to the local economy over the big box retailers. Highlight the small business aspect in your marketing materials to appeal to those shoppers and show them how much their ongoing support means to you and your team.
3. TLC Please
It’s no surprise that 2020 has taken its toll on everyone — physically, mentally and emotionally. We’re all feeling drained and could use a serious break.
And while gift cards may arguably seem like an impersonal gift to some, giving the gift of TLC this year has never been a more welcomed present for our exhausted loved ones.
Be sure to outline in your eGift email message how your salon is prioritizing health and safety so that recipients know they can truly relax in your care and enjoy unwinding for a while.
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